One thing I haven’t seen many designers speak of is the importance of the game title. In any list of new titles, on Kickstarter, on BoardGameGeek, or on a review site, you sometimes have little else to make you stand out from the pack. Few designers seem to spend the required time to truly come up with something unique and attention-grabbing. Let’s look at some great titles and analyze why they are good:
- Five minute Dungeon: Immediately you know this is a fast-playing fantasy-themed game plus you are curious to know: How fast is it really? How in-depth is the play? What does it look like?
- Tiny Epic Quest: This gives you a very similar vibe to “Five Minute Dungeon” but promises a bit more with the claim to be “epic”. Don’t you want to know more?
- King of Tokyo: This one is a bit more mysterious but inspires the necessary curiosity. Even if you don’t figure out it’s about giant monsters stomping on Tokyo, you want to know why does Tokyo have a king?